After failing miserably as a rockstar I pursued a career in the creative business and in the past 20 years I've lived in five different countries working on everything from sports, pizza and beer to government, telecom and drugs.
I’ve been happily calling Singapore home since July 2022

I’m also co-owner of Umbrella Amarela, a kids online shop finding its space in the madness of the interwebs - ask me for a discount code.

I'm an ex-future 'Ballon d'Or' award winner as well.

Hugs.


LATEST:

Shared a few thoughts on how history favours creative resilience against AI.
If your attention span can survive four minutes without a video feed, give it a read.
👇
CMOTech ASIA / Creative Resilience in the Era of AI

 

AGENCIES

• TBWA Singapore (sept 2023 - present) / Group Creative Director Singapore / Regional SEA CD Spotify
• FORSMAN & BODENFORS Singapore (july 2022 - sept 2023) / Creative Director
• 180 AMSTERDAM Amsterdam (oct 20 - june 2022) / Senior Creative
• FREELANCE (aug 20 - oct 20) - TBWA\NEBOKO, 180 Amsterdam / Creative Director / Art Director
• IRIS WORLDWIDE Amsterdam (feb 17 - aug 20) / Creative Lead / Art Director
• SAATCHI & SAATCHI Switzerland (feb 13 - dec 16) / Global Creative Director
• SAATCHI & SAATCHI Switzerland (may 11 - jan 13) / Senior Art Director
• THE CAMPAIGN PALACE Sydney (fev 10 - may 11) / Art Director
• LEO BURNETT São Paulo (jan 08 - sep 09) / jr. Art Director
• J W T São Paulo (mar 06 - dec 07) / jr. Art Director
• FULL JAZZ São Paulo (jan 06 - mar 06) / jr. Art Director
• NEOGAMA BBH São Paulo (feb 05 - dec 05) / Creative intern


CLIENTS

• TBWA / Spotify, Hilton, Ikea, Mandai, National Arts Council, The Macallan, Sunsilk, Marina Bay Sands
• FORSMAN & BODENFORS / AIA, Marina Bay Sands, SKII (P&G), GIC
• 180 AMSTERDAM / DHL, MSC Cruises, Peugeot, Qatar Airways, Lay’s, Pepsi, 7UP
• IRIS WORLDWIDE / adidas, Uber, Heineken, Desperados, Samsung
• SAATCHI & SAATCHI / GSK, Novartis, Swisscom, Emirates, CERN
• THE CAMPAIGN PALACE / Domino's, Panasonic, Bayer, Bonds, Australia Government
• LEO BURNETT / Visa, Fiat, Brasil Telecom, Kellogg's, Procter & Gamble, Unilever, Pirelli, Emirates Airlines, Warner, Samsung, Arcor
• J W T / Ford, Nestlé, Coca-Cola, Unilever, Warner, Diageo, Kraft Foods, Kimberly Clark, Johnson & Johnson, Cadbury Adams, Bayer
• FULL JAZZ / Faber-Castell, Berlitz, Unidas
• NEOGAMA BBH / Diageo, Bradesco, Sky TV, Umbro, Becel, Mitsubishi, Unilever


GRADUATION / COURSES

• PARSONS - THE NEW SCHOOL / New York / Graphic Design (Jun 07 - Jul 07)
• ESPM / São Paulo / Bachelor’s Degree - Advertising & Marketing (Jul 01 - Jul 05)
• ESPM / São Paulo / Brand Design (Jul 02 - Jul 03)

RECOGNITION

Top industry honors and global press: from The Economist and BBC to The Washington Post, Smithsonian, and GQ.

D&AD
1 Yellow Pencil - Direct Mail / HIV+ Issue / Vangardist
1 Wood Pencil - Creative use of media / HIV+ Issue / Vangardist
1 Wood Pencil - Use of PR / HIV+ Issue / Vangardist
1 In Book - Editing - Visual Effects / Keep Up With the Clicks / DHL

CANNES
1 Gold Lion - Direct / HIV+ Issue / Vangardist
1 Gold Lion - Branded Content / HIV+ Issue / Vangardist
2 Silver Lion - Direct / HIV+ Issue / Vangardist
1 Bronze Lion - PR / HIV+ Issue / Vangardist
1 Bronze - Media / HIV+ Issue / Vangardist
6 Shortlist / HIV+ Issue / Vangardist

CANNES HEALTH
2 Silver Lions Health - Print / HIV+ Issue / Vangardist
1 Silver Lion Health - Direct / HIV+ Issue / Vangardist
1 Bronze Lion Health - PR / HIV+ Issue / Vangardist

CLIO SPORTS
1 Bronze - Clio Sports - Social Media / It’s Not Made For You / Adidas Nemeziz

CLIO HEALTH
1 Bronze - Out of Home - Ambient / The Gallery of Hidden Salt / Singapore Health Promotion Board
1 Bronze - Design Craft - Art Direction / The Gallery of Hidden Salt / Singapore Health Promotion Board
1 Bronze - Design Craft  Image Creation / The Gallery of Hidden Salt / Singapore Health Promotion Board

EUROBEST
1 Grand Prix - Health / HIV+ Issue / Vangardist
1 Grand Prix - PR / HIV+ Issue / Vangardist
1 Gold -Branded Content / HIV+ Issue / Vangardist
1 Gold - Innovation / HIV+ Issue / Vangardist
1 Bronze - Direct / HIV+ Issue / Vangardist
1 Bronze - Media / HIV+ Issue / Vangardist

LIA AWARDS
1 Gold - Print / HIV+ Issue / Vangardist
1 Gold - Design / HIV+ Issue / Vangardist
1 Silver - Design / HIV+ Issue / Vangardist
1 Bronze - Design / HIV+ Issue / Vangardist
1 Bronze - Design - Data Visualisation / The Gallery of Hidden Salt / HPB
1 Shortlist - Print & OOH / The Gallery of Hidden Salt / HPB

EPICA AWARDS
1 Bronze - Online & Mobile services / Keep Up With the Clicks / DHL

EFFIE / Singapore

1 Gold - Non-Profit / Turning Leaving Notes Into Living Notes / SOS
1 Bronze - Low-Budget / Turning Leaving Notes Into Living Notes / SOS
1 Silver - Brand Content and Entertainment / Products and Services / The Gallery of Hidden Salt

SPIKES
1 Bronze - FIlm / Spotify Thailand
1 Finalist - Film / Spotify Thailand

GONG AWARDS / Singapore

1 GONG for GOOD (Grand Prix) / Turning Leaving Notes Into Living Notes / SOS
1 Silver - Film / Spotify Thailand
1 Silver - PR - Creative Effectiveness / Hustle Without Hassle / Hilton India
1 Bronze - Film - Best Use of Cultural Insights / Spotify Thailand
1 Bronze - Film - Creative Effectiveness / Turning Leaving Notes Into Living Notes / SOS
1 Bronze - Design Craft: Art Direction / Where Art Takes Shape / Marina Bay Sands
1 Bronze - Poster Design / Where Art Takes Shape / Marina Bay Sands
1 Bronze - Printed Communication / Where Art Takes Shape / Marina Bay Sands
1 Bronze - Brand Identity Design / Where Art Takes Shape / Marina Bay Sands

ADFEST
2 Finalist - Film / Spotify Thailand

ADCN / DUTCH CREATIVITY AWARDS
1 Bronze - Craft / Keep Up With the Clicks / DHL

AWARD Awards
1 Bronze - Craft - Posters / The Gallery of Hidden Salt / HPB

THE DRUM AWARDS
1 Gold - Social - Celebrity Partnership / Hustle Without Hassle / Hilton India

MAD Stars
1 Crystal - Outdoor Stars / Magawa, The Hero Rat / Apopo

THE WORK / Campaign Brief
1 Culture - Local Culture + Insights Culture / Spotify Thailand
1 Entertainment + Branded Content / Spotify Thailand
1 Data - Creative Use + Infographics / The Gallery of Hidden Salt / HPB
1 Health & Pharma / The Gallery of Hidden Salt / HPB
1 Print - Public Service / The Gallery of Hidden Salt / HPB
1 Ambient - Guerrila / The Gallery of Hidden Salt / HPB
1 Ambient - Guerrila / The Hero Rat / Apopo
1 PR / The Hero Rat / Apopo
1 Work for Good / The Hero Rat / Apopo

THE ONE SHOW
1 Shortlist - Writing / Keep Up With the Clicks / DHL

GOLDEN DRUM
1 Grand Prix - PR / HIV+ Issue / Vangardist
1 Grand Prix - Branded Content / HIV+ Issue / Vangardist
1 Grand Prix - Direct / HIV+ Issue / Vangardist
1 Gold - Innovative / HIV+ Issue / Vangardist
1 Gold - Media / HIV+ Issue / Vangardist

WAVE LATIN AMERICA
1 Silver -

BRAZILIAN CREATIVE FESTIVAL
1 Bronze / Boosted Christmas / Brasil Telecom
1 Shortlist / Boosted Christmas / Brasil Telecom

GRAND
(Switzerland)
1 GRAND - PR / HIV+ Issue / Vangardist
1 GRAND - Print / HIV+ Issue / Vangardist

GERMANY'S LEADING AGENCIES AWARDS
1 Gold / Unexpected Greatness / Voltaren

ABP Festival Brazil
1 Gold / Boosted Christmas / Brasil Telecom