GUSTAVO FIGUEIREDO
CREATIVE DIRECTOR / ART DIRECTOR

DHL global

–
 

KEEP UP WITH THE CLICKS 

The world of e-commerce experienced a decade’s growth in just three months during the pandemic, as people became almost entirely dependent on online shopping.

The campaign 'Keep Up with the Clicks' is a flowing journey through the DHL universe, following the pressures e-tailers face as they try to keep up with the clicks to the joy at watching their business grow.

INTEGRATED
Agency: 180 Amsterdam
Client: DHL Global
Role: Art director

VANGARDIST

–
 

THE HIV+ ISSUE

Despite 30 years of campaigning, activism and research, HIV remains the 6th biggest cause of death in the world. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus.

To raise awareness to the issue we transformed the Vangardist magazine into the cause of the stigma itself. We printed the special edition magazine with the blood from 3 HIV+ people.

INTEGRATED
Agency: Saatchi & Saatchi
Client: Vangardist
Role: Art Director

ADIDAS EUROPE

–
 

IT’S NOT MADE FOR YOU

How do you launch adidas’s most elite boot, Nemeziz, to the Benelux market on a tight budget? In response to this challenge we targeted the biggest and best street footballers in Benelux, telling them that they weren’t worthy of Nemeziz, provoking them to prove us wrong. We used the idea of “It’s not made for you“ to play up to the one thing they care more about than money, their ego.
We reached 3.9 million people with zero influencer budged.

SOCIAL • EXPERIENTIAL • INFLUENCERS

Agency: Iris Amsterdam
Client: Adidas Europe
Role: Creative Lead / Art Director

adidas / Intersport EUROPE

–
 

ADIDAS ‘FASTER THAN’STORIES 

A series which capture the role running plays in the lives of non-running influencers from different walks of life.

BRANDED CONTENT • SOCIAL • INFLUENCER
Agency: Iris Amsterdam
Client: Adidas / Intersport Europe
Role: Creative Lead / Art Director

James Carnegie / Tired of the same old static running photography style, James reinvented himself (and his profession) by becoming an ultra-marathoner who shoots other athletes while running.

Jarreau Vandal / The Amsterdam-based DJ and producer incorporated running into his creative process to create bangers.

Charlie Webster / The London-based broadcaster/producer/writer finds in running her daily dose of confidence and self-esteem to keep inner criticism away.

MSC Cruises Global

–
 

DISCOVER THE FUTURE OF CRUISING 

MSC Cruises has been pushing the boundaries of sustainability at sea and the MSC World Europa launch is a huge step forward on the journey to zero emissions operations.
MSC’s first LNG-propelled cruise ship also includes the latest water recycling technology, to purify wastewater, propellers studied to reduce the underwater noise in respect of marine wildlife and more.

INTEGRATED
Agency: 180 Amsterdam
Client: MSC Cruises
Role: Art director

globaL climate strike

–
 

#FACETHETRUTH 

To amplify the reach of climate strikes, we created a protest sign that connected the voice of the streets to the face of climate change denial in just two steps.

DIGITAL • DIRECT • SOCIAL
Agency: Iris Amsterdam
Client: Earth
Role: Creative lead / Art director

London / Amsterdam / The Haag

adidas originals EUROPE /
FOotlocker EUROPE

–
 

ADIDAS POD ORIGINALS SESSION 

The adidas P.O.D. System range combines 3 iconic technologies from the adidas archive. Following the campaign line ‘Great alone, better together’, we challenged three creators from London and three from Paris to work as collectives in an original film.

We followed their journey through Instagram episodes, teasing with authentic behind-the-scene footage to give our young sneaker-head audience a rare glimpse into the raw creative process.

The campaign drove over 12.000 direct clicks to purchase.

BRANDED CONTENT • DIGITAL • SOCIAL • INFLUENCER
Agency: Iris Amsterdam
Client: Adidas Originals / Footlocker
Role: Creative Lead / Art Director

PARIS

EPISODES

LONDON

EPISODES

HAlo top netherlands

–
 

THE (UN)WANTED ENVELOPE 

To help Halo Top, a low-calorie ice cream, get into the Dutch market we hacked one of the biggest icons of the Netherlands - the unwelcome Dutch Tax Office blue envelope.

We wanted to reward adults for surviving one of the worst periods of the grown-up life: the tax season.

DIRECT • ACTIVATION • SAMPLING
Agency: Iris Amsterdam
Client: Halo Top
Role: Creative Lead / Art Director

Lamisil NOrth america

–
 

FEET ON FIRE 

The film aimed to reach sports enthusiasts who suffered from ‘athlete's foot’ to get to know the new product formula.
Filming with real fire on the feet was challenging and exciting. We wanted the visual effect to be the most realistic as possible to translate beautifully the burning feet symptom.

We had an amazing 190.000 views in only two days and viewed in its entirety by over 90%.

ONLINE FILM • TV
Agency: Saatchi & Saatchi New York
Client: GSK / Novartis Global (Lamisil)
Role: Creative Director / Art director

GSK / Otrivin global

–
 

LET THE NOSE DO THE BREATHING

The Global iIntegrated campaign for Otrivin highlights the importance of nose breathing versus mouth breathing, portraying the fights between reluctant friends - Nose and Mouth.

Groundbreaking for the category and aired globally for over 5 years it achieved remarkable sales and recall tests results (font: Ipsos ASI) in nearly all countries resulting in the most successful GSK / Novartis campaign to date.

GLOBAL • INTEGRATED
Agency: Saatchi & Saatchi Switzerland
Client: GSK / Novartis Global (Otrivin)
Role: Creative Director / Art Director

Print Media

Digital / Social

Web and Social Content - The nose that doesn't let you sleep.
We created funny scary pranks in which a giant blocked nose would not let people sleep peacefully.

Films

Films and prints were handcrafted and animated using stop-motion technique

coca-cola latin america

–
 

STUDIO COCA-COLA ZERO 

MUSIC PROJECT BRAZIL / LATIN AMERICA
We partnered with Coca-Cola and MTV on the idea of a TV show based on the concept of "non-logical music".
The project called "Estúdio Coca-Cola Zero" put together two famous and complete different bands.
The show exhibited the whole process of the bands meeting, rehearsing and composing. A series of 12 concerts were aired on MTV and online.
The show was mentioned in over 100 national and international websites, blogs, magazines and TV shows.

INTEGRATED • TV SHOW
Agency: JWT Brazil
Client: Coca-Cola Latin America
Role: Art director / Illustrator

ADIDAS NEDERLAND

–
 

ADIDAS AJAX 2017 / 2018 KIT

Iris Amsterdam was assigned to launch the 2017/18 AJAX Home and Away kits for Adidas. We decided to take advantage of Ajax young stars social media reach and also shot some extra online content. With entertaining GIFs, ‘behind the scenes’, skills challenges and portraits for their accounts we virtually reached every Ajax fan in the Netherlands. Jersey sales went through the roof.

SOCIAL CONTENT • PRINT • ONLINE • OUTDOOR
Agency: Iris Amsterdam
Client: Adidas
Role: Art director

GSK / VOLTAREN GLOBAL

–
 

UNEXPECTED GREATNESS 

‘Unexpected Greatness’ for Voltaren 1% and 2% targets people who are still passionate about being active. Their new lifestyle, thanks to Voltaren, suprises those around them in ways they never saw coming.

GLOBAL • INTEGRATED
Agency: Saatchi & Saatchi Geneva
Client: GSK / Novartis (Voltaren)
Role: Creative director / Art director