STUDIO COCA-COLA ZERO
MUSIC PROJECT BRAZIL / LATIN AMERICA
We partnered with Coca-Cola and MTV on the idea of a TV show based on the concept of "non-logical music".
The project called "Estúdio Coca-Cola Zero" put together two famous and complete different bands.
The show exhibited the whole process of the bands meeting, rehearsing and composing. A series of 12 concerts were aired on MTV and online.
The show was mentioned in over 100 national and international websites, blogs, magazines and TV shows.
INTEGRATED • TV SHOW
Agency: JWT Brazil
Client: Coca-Cola Latin America
Role: Art director / Illustrator
For the curious
To make the logo exactly the way I wanted I had to disassembled my own guitar amplifier and even added myself in it :)
Photography + Vector / Adobe Photoshop + Illustrator