GUSTAVO FIGUEIREDO

ART / DESIGN / SIDELINE

I love making things. From digital art and product design to home improvement and construction work.
If I can play with colors it’s even better, the world is too grey already.
Here’s a selection of artwork for brands, personal and side projects.

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MARINA BAY SANDS


 

 

WHERE ART TAKES SHAPE 


As a major host of Singapore Art Week, MBS fully embraced the moment by turning its iconic architecture into art itself. We took cues from the buildings’ shapes to create frames, then filled them with colours inspired by the stories behind each one, putting Marina Bay Sands on the same level as the art it hosts.

DESIGN • SOCIAL • PRNT
Agency: Forsman & Bodenfors Singapore
Client: Marina Bay Sands
Role: Creative Director / Art director / Designer

 

Case Film

 

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ADIDAS NEDERLAND


 

 

ADIDAS AJAX 2017 / 2018 KIT

Iris Amsterdam was assigned to launch the 2017/18 AJAX Home and Away kits for Adidas. We decided to take advantage of Ajax young stars social media reach and also shot some extra online content. With entertaining GIFs, ‘behind the scenes’, skills challenges and portraits for their accounts we virtually reached every Ajax fan in the Netherlands. Jersey sales went through the roof.

SOCIAL CONTENT • PRINT • ONLINE • OUTDOOR
Agency: Iris Amsterdam
Client: Adidas
Role: Creative Lead / Art director

 
01 HOME K-VISUAL.jpg
02 AWAY K-VISUAL.jpg
Team  / Sneak Peek video

Team / Sneak Peek video

Matthijs De Ligt  / ‘New jacket, new jersey’

Matthijs De Ligt / ‘New jacket, new jersey’

Kasper Dolberg  / Infinite ‘Around the World’

Kasper Dolberg / Infinite ‘Around the World’

Museumplein 2.jpg
Players social accounts.jpg
Window shop.jpg
 

coke.gif

coca-cola latin america


 

 

STUDIO COCA-COLA ZERO 

MUSIC PROJECT BRAZIL / LATIN AMERICA
We partnered with Coca-Cola and MTV on the idea of a TV show based on the concept of "non-logical music".
The project called "Estúdio Coca-Cola Zero" put together two famous and complete different bands.
The show exhibited the whole process of the bands meeting, rehearsing and composing. A series of 12 concerts were aired on MTV and online.
The show was mentioned in over 100 national and international websites, blogs, magazines and TV shows.

INTEGRATED • TV SHOW
Agency: JWT Brazil
Client: Coca-Cola Latin America
Role: Art director / Illustrator

For the curious
To make the logo exactly the way I wanted I had to disassembled my own guitar amplifier and even added myself in it :)

Photography + Vector / Adobe Photoshop + Illustrator

 
Board-Estudio-Coca-Cola-Zero.jpg
Poster_1.jpg
Poster_2.jpg
Website Coke Zero_no background.png
 
Board Coca Sleeve II.jpg
garrafa plana II.jpg

JWT Brazil / Coca-cola
Art directors dream project for Coca-Cola.
We developed different artworks to be used in the Coca-Cola classic bottle to be given away to partners and lucky customers.

Vector art / Adobe Illustrator

 
Dominos Skin.jpg
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The Campaign Palace / Domino's Australia & New Zealand
We designed a silicon skin artwork for tablets and smartphones to be given away to Domino's top customers.

Photography + vector / Adobe Photoshop + Illustrator

Skin applied.jpg
 
Cest Carnaval applicado_150.jpg
Cest Carnaval details_2.jpg
Cest Carnaval details_3.jpg

Poster
Another view on the madness of the Brazilian Carnival.

Hand-drawing + Vector / Adobe Photoshop + Illustrator

Cest Carnaval details_1.jpg
 
Caixas.jpg

The Campaign Palace / Domino's Australia & New Zealand
Domino's wanted to communicate to consumers a series of innovations, social programs and new brand positioning. It's long and boring copy, so we decided to illustrate it on their own pizza boxes reaching the consumers when they were most enjoying the product experience.
It raised their social media followers in more than 60%. Happy client.

Typography work + hand-drawing / Adobe Photoshop

pizza box 300_MAP_NZ.jpg
small side box.jpg
pizza box 300_2.jpg
pizza box 300_1_facebook.jpg
pizza box 300_MAP_AUS.jpg
big side box.jpg
 
Little Girl Hero_Applied II.jpg
Little boy_Bedroom Closeup.jpg

Umbrella Amarela
These are some of my favorite things I’ve designed for my side project ‘Umbrella Amarela’.

Designing products, playing with colors, discovering materials is really fun. Finding reliable and ethical suppliers worldwide not much.

Photography / hand-drawing / Adobe Photoshop + Illustrator

Seesaw 01.jpg
Girl Hero 02.jpg
 
Rugs_ALL.jpg

Umbrella Amarela
2020 Felt ball rugs collection.

Product Design

Rug_Beige_8.jpg
IMG_1768.jpg
 
Rockets%2Bprint%2Bbedroom.jpg
 
 
Robot 2.jpg
Robot_detail_2.jpg
 
IMG_1687.jpg
Velvet-pocket_composition-II.jpg
Linen-pocket-composition-I.jpg
Dummy-holder-I.jpg
Changing-mat_composition-I.jpg
Dummy-holder-VI.jpg
 
Monster%252BBand%252Bprint%252Bbedroom.jpg
Monsters-1.jpg
Monsters-2.jpg
 
 
latas_WEB.jpg

JWT Brazil / Coca-cola
I designed artworks for metal tags and cans for Coca-Cola promo campaign. Over 4 million tags were given away.

Hand-drawing + Photoshop

Board Coca Tag Hits_Tags.jpg
 
 
Cupcake poster II.jpg

The Campaign Palace / RSPCA Australia
Pro-bono artwork to support RSPCA Cupcake Day.

Photography / Adobe Photoshop

Board Coca Tag Hits_Tags artwork.jpg
 
FIAT painel MORUMBI_2.jpg

Leo Burnett / Fiat
Illustration for stadium billboards.

Art over photography / Adobe Photoshop

 
 
poster RH fiat I.jpg

Leo Burnett Brazil / Fiat
Fiat was chosen one of the most beloved brands in a major consumer research in Brazil and asked Leo Burnett to develop artworks for Panels
(5m x 4m) to celebrate the amazing results.

Hand-drawing + vector / Adobe Illustrator + Photoshop

poster RH fiat II.jpg
poster RH fiat III.jpg
 
Apple Tree_frame.jpg

Apple tree
Quickly outdated artwork. Devices to be replaced every 6 months.

Vector art / Adobe Illustrator

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book.jpg

JWT Brazil / Ford
I illustrated the book cover to celebrate the outstanding results by Ford team on the ‘Rally dos Sertões’ - one of the biggest rally races in the world.
To bring the ‘Brazilian Northeast’ look and feel I used local techniques like ‘xilogravura’ and traditional fabric textures as canvas.

Photography + Hand-drawing / Adobe Photoshop

capa rally dos sertões 2.jpg
capa rally dos sertões 3.jpg
capa rally dos sertões 1.jpg
 
Grandma's house.jpg

Poster
’Grandpa’s house’ was inspired by my grandparents home in Brazil. The house had a huge green backyard filled with surreal types of flowers and beautiful tall trees. In this garden I used to play during all day and later at night, sitting in the dark, my grandpa used to tell the most ‘non-sense’ stories - that was when magic happened.

Hand drawing + Adobe Photoshop