VOLTAREN GLOBAL

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UNEXPECTED GREATNESS 

The global campaign ‘Unexpected Greatness’ for Voltaren Emulgel 1% aims to get people in their 40's to surprise the ones around them with actions that have unexpected consequences… which aren’t always good.

Unexpected Greatness platform was launched in 2013 and is still running.

INTEGRATED
Agency: Saatchi & Saatchi Geneva
Client: GSK / Novartis Global (Voltaren)
Role: Creative director / Art director